Caesars Entertainment grows US sports sponsorship portfolio
The Philadelphia 76ers, New Jersey Devils and the Prudential Center have all benefited from the expansion of Caesars Entertainment announcing the expansion of its sponsorship portfolio.The landmark announcement...
NHL unites with MGM for debut betting partnership
The National Hockey League has united with MGM Resorts to form its first official betting partnership.The partnership, which was unveiled today by NHL Commissioner Gary Bettman and MGM...
William Hill enhances sponsorship portfolio with fresh NHL deal
William Hill has enhanced its US sponsorship portfolio, confirming a ‘landmark agreement’ to become the first official betting partner of the New Jersey Devils’...
IMG secures NHL streaming extension
IMG has unveiled a new deal with the National Hockey League (NHL), extending its multi-territory streaming rights partnership with the league through the 2020-21 season.The partnership...
Landmark deal sees Ravens partner with Caesars
In only the second-ever partnership between a National Football League (NFL) team and a casino, Horseshoe Casino Baltimore has announced its official partnership with the Baltimore Ravens.The partnership brings...
Van Pelt questions legitimacy of integrity fee
Delivering his keynote speech at this week’s G2E Las Vegas conference, US sports broadcaster Scott Van Pelt (SportsCenter – ESPN), emphasised that US gambling...