Fanatics agrees 10-year manufacturer deal with NHL
Sports outfitter Fanatics has signed a 10-year deal with the National Hockey League (NHL) to become its jersey manufacturer, replacing its predecessor Adidas.
Commencing from...
TikTok and MLS sign brand-boosting partnership deal
Social media platform TikTok has become the latest media content partner of the MLS in a deal that will see both brands receiving fueling...
Chapter 11 bankruptcy filed by Diamond Sports Group with $8.67bn in...
Bally Sports operator Diamond Sports Group has filed for protection from bankruptcy after missing payments on its debt.
Filing for Chapter 11 protection was most...
USMNT to host Mexico as first opponent in new continental football...
North American football has received an upgrade to its calendar timetable with the addition of a brand new annual event.
The Allstate Continental Clásico will...
Boston Red Sox selects BetMGM as official sports betting partner
Major League Baseball (MLB) franchise the Boston Red Sox has chosen BetMGM to become official sports betting partner ahead of the upcoming season.
This comes...
FanDuel eyes nationwide exposure in MLB collaboration
Major League Baseball (MLB) has united with FanDuel Group in a multi-year partnership for North America.
As part of the deal, which sees the operator...
MLB agrees deal for SeatGeek to become its official ticketing partner
Major League Baseball (MLB) has agreed a new long-term partnership agreement with online ticket exchange SeatGeek to become the league’s official ticketing partner.
SeatGeek takes...
Henry Hodgson: Building a ‘literal foundation’ for the NFL in the...
As the league gains more and more attention each season in the UK, talk of a British NFL franchise has been a major focus...
Experts from NFL, NBA, NASCAR and major media to headline SBC...
The intersection of sports, teams, and media will be one of the key highlights of the SBC Summit North America conference and exhibition, which...
Seattle Kraken celebrates Indigenous culture with Muckleshoot Indian Tribe jersey deal
NHL team Seattle Kraken has announced a new jersey branding deal with the Muckleshoot Indian Tribe.
The partnership will make Kraken the first team in...