NFL continues UK and Ireland sponsorship deal with 888sport
The National Football League (NFL) has renewed its partnership with 888sport, with the betting operator continuing to sponsor its London fixtures. Under the terms of...
Viaplay to show over 1,400 matches becoming NHL home in the...
Viaplay is set to become the streaming home of the National Hockey League (NHL) and KSW mixed martial arts (MMA) in the UK. The collaboration...
Circa Las Vegas establishes first jersey partnership with Golden Knights
The Vegas Golden Knights have formed a multi-year jersey entitlement partnership with Circa Las Vegas for the National Hockey League (NHL) team’s jerseys worn...
FanDuel expands partnership with hometown MLB team Yankees
The New York Yankees have expanded their partnership with FanDuel Group as the latter now becomes an official sports betting partner of the Major...
NFL fans ‘step into the shoes of a quarterback’ with StatusPRO...
The National Football League (NFL) is getting its own NFLPA-licensed virtual reality (VR) simulation title in a partnership with sports technology and gaming company,...
NFL taken to ‘next level’ with new UK and Australia General...
Henry Hodgson and Charlotte Offord have been announced as the new General Managers of the National Football League (NFL) for the UK and Australia...
Rockies’ Blackmon joins Maximbet in first for sports betting industry
Colorado Rockies outfielder Charlie Blackmon has been signed by MaximBet in sports betting’s first-ever partnership with an active pro baseball player.The partnership states that...
Padres picks Motorola in ‘first of its kind’ jersey patch partnership
The San Diego Padres have announced that Chicago-based telecommunications company, Motorola, will serve as the official jersey patch partner of the team beginning with...
Penguins partner Highmark under new jersey advertising programme
The National Hockey League’s (NHL) Pittsburgh Penguins have formed a multi-year agreement with Highmark, which places the Highmark Blue Cross Blue Shield patch on...
Buffalo Bills partner ‘vastly experienced’ Legends for new stadium
The National Football League’s (NFL) Buffalo Bills have announced a partnership with data-intelligence-fueled experiences company, Legends, to lead planning, project management, sales and partnerships...