NWHL inks landmark sponsorship agreement with Discover

The National Women’s Hockey League (NWHL) has penned the largest-ever sponsorship deal in the division’s history with Discover Financial Services. The firm will have a...

How Verizon is creating a blueprint for ‘stadiums of the future’...

Verizon is hoping to make this year’s 2021 Super Bowl LV into a game like no other by bringing 5G to the Raymond James...

MSE and Verizon to implement 5G network at Capital One Stadium

Monumental Sports and Entertainment (MSE) has chosen Verizon as the conglomerate’s exclusive 5G partner. The firm, which owns the National Basketball Association’s (NBA) Washington Wizards...

Midea expands Manchester City sponsorship with new international partner

Home appliances firm Midea has added Major League Soccer (MLS) franchise New York City FC to its international roster in an extension of its agreement...

The Athletic and BetMGM launch ‘immersive’ sports betting hub

Digital sports media company The Athletic has selected BetMGM as its exclusive sports betting partner in the US market. The operator will launch a new content...

MLB expands sponsorship portfolio with LoanDepot partnership

Major League Baseball (MLB) has expanded its nationwide sponsorship network following an agreement with LoanDepot, a Californian financial services firm. Under the terms of the...

Bally’s set to acquire fantasy sports company Monkey Knife Fight

Land-based gaming and casino operator Bally’s Corporation has entered into an agreement to buy North American fantasy sports company Monkey Knife Fight (MKF). The deal...

Washington Capitals enhances fan experience with virtual gameday offering

The Washington Capitals has unveiled a ‘virtual gameday’ experience for supporters in collaboration with video technology specialist Kiswe whilst being forced to play fixtures...

NBC announces closure of NBC Sports Network by end of 2021

NBCUniversal has confirmed it will shut down the NBC Sports Network (NBCSN) by the end of 2021. The majority of the media giant’s sports content...

Super Bowl LV attendance set at 22,000

Up to 22,000 fans will be allowed to attend this year’s Super Bowl LV, including 14,500 ticket buyers and 7500 vaccinated health care workers. The...