NHL distributes category-first NFTs with Sweet
The NHL, the National Hockey League Players’ Association (NHLPA) and the NHL Alumni Association (NHLAA) have partnered with NFT distribution platform Sweet.The collaboration names...
NHL incorporates Caterpillar to create ‘compelling initiatives’
The NHL has named Caterpillar as its official heavy equipment and industrial power sponsor, with the partnership set to launch at the start of...
NHL and PepsiCo extend 20-season North American partnership
The NHL, as well as the National Hockey League Players’ Association (NHLPA), have announced a multiyear extension of their North American partnership with PepsiCo.The...
Bell Media continues to cover a ‘comprehensive line-up’ of NFL games
The NFL has extended its comprehensive streaming rights agreement with Bell Media which will remain the exclusive television broadcast partner of the league in...
NFL partners Little Caesars to provide ‘exciting new components’
The NFL has announced a multi-year partnership with Little Caesars which becomes the official pizza sponsor of the league.The deal, which comes about a...
Betcris expands exposure in Panamanian Baseball stadiums
The Panamanian Baseball Federation (PBF) has signed an agreement with Betcris which becomes the exclusive sponsor in the sports betting category of the 2022...
SeatGeek to provide ‘easy ticket solution’ for Panthers fans
SeatGeek has linked with Florida Panthers in a deal that will see the technology platform assume ticketing for all events and concerts at FLA...
Buccaneers strap in Hertz as rental car partner
The Tampa Bay Buccaneers have designated Hertz as the exclusive rental car partner of the NFL team in a multi-year partnership. As well as several...
MLB introduces first NFT-based game with Sorare
Major League Baseball (MLB), MLB Players, Inc. and Sorare today have jointly created the first MLB NFT-based free-to-play game, which will be launched this...
Houston Astros link with BetMGM for new fan experiences
Major League Baseball’s (MLB) Houston Astros have named sports betting and iGaming operator, BetMGM, as the team’s exclusive sports betting partner.Marking the firm’s first...