NHL delivers multi-year Little Caesars partnership
The NHL has strengthened its partner portfolio ahead of its season conclusion by naming Little Caesars as the official pizza delivery of the league....
MKF secures Miami Dolphins strategic partnership
The Miami Dolphins have secured a new strategic partnership with fantasy sports gaming platform Monkey Knife Fight (MKF), with the US firm looking to...
Pepsi replaces Coca-Cola as Philadelphia Eagles partner
The Philadelphia Eagles have signed a seven-year partnership with PepsiCo which will see the food, snack and beverage corporation become prevalent at Lincoln Financial...
Misfits Gaming strengthens Miami Heat and Orlando Magic partnership
Esports organisation Misfits Gaming Group has expanded its partnership with Florida-based NBA sides Miami Heat and Orlando Magic, enabling both teams to include all...
UBS strikes 20-year arena naming rights deal with NHL’s Islanders
Swiss investment bank UBS has signed a 20-year arena naming rights agreement, reportedly worth $275m, for New York Islanders’ new sports venue at Belmont...
NFLPA launches problem gambling initiative with EPIC Risk Management...
EPIC Risk Management and GVC Foundation US have signed a two-year agreement with the NFLPA Professional Athletes Foundation, a provider of financial assistance and...
Twitch enhances sports output with dedicated content channel
Online live streaming service Twitch has taken another step towards integrating traditional sports into its platform by launching its own dedicated content channel, TwitchSports.The...
NHL opts for remote production with cloud-based firm Blackbird
The NHL has partnered with Blackbird plc to deploy its cloud-based video editing platform providing the league with remote video production capabilities.Blackbird will assist...
Having leagues on board can be pivotal to US sporting integrity
Sporting integrity and sports wagering were analysed in great depth during the second day of this week’s SBC Digital Summit North America.The GLMS-sponsored panel,...
SBC Digital Summit North America’s stellar line-up brings together betting &...
SBC Digital Summit North America gets underway on today (Tuesday, July 14), when all the major international and U.S. betting & gaming operators will...