BetMGM partners with the Denver Broncos for ‘world-class’ entertainment
ROAR Digital has announced a new multi-year sports betting partnership with the Denver Broncos which sees a new BetMGM Lounge at Empower Field at...
US Sports analyst Pat McAfee strikes new deal with FanDuel Group
US sports analyst Pat McAfee has confirmed an extension to his partnership with the FanDuel Group.Focusing on fan engagement, the deal will mean the...
Major sports organisations join line-up for SBC Digital Summit North America
Professional sports are finally on their way back, but how did it happen, what role do fans play in the new set-ups and what...
NHL announces 1 August resumption plans
The National Hockey League (NHL) and National Hockey League Players’ Association (NHLPA) have reached a consensus as to when the season should start with...
The Detroit Tigers and PointsBet make MLB sponsorship history
The Detroit Tigers have become the first Major League Baseball (MLB) side to be sponsored by a sportsbook operator after agreeing a multi-year partnership with PointsBet.The...
MLB expands sports betting portfolio with theScore
Ahead of Major League Baseball’s (MLB) return on 23 July, theScore has signed a multi-year agreement which sees the firm become an authorised gaming...
MLB announces 23 July start with 60-game regular season
Major League Baseball (MLB) has officially unveiled its 2020 campaign plans with the competition set to begin on 23 July under a proposed 60-game...
Denver Broncos unites with FanDuel in historic multi-year partnership
The Denver Broncos has become the first NFL side to sign a sports betting partnership after agreeing a multi-year deal with FanDuel Group.As part...
MLS looks to broaden sponsorship opportunities for teams
Major League Soccer (MLS) could potentially allow its teams to sell sponsorship opportunities on players’ shorts in an attempt to decrease the financial impact...
Coca-Cola and MLB partnership ends after three seasons
The Coca-Cola Co. has officially ended its sponsorship with Major League Baseball (MLB) as the firm opts not to renew its current deal.The soft...