NHL announces 1 August resumption plans
The National Hockey League (NHL) and National Hockey League Players’ Association (NHLPA) have reached a consensus as to when the season should start with...
The Detroit Tigers and PointsBet make MLB sponsorship history
The Detroit Tigers have become the first Major League Baseball (MLB) side to be sponsored by a sportsbook operator after agreeing a multi-year partnership with PointsBet.The...
MLB expands sports betting portfolio with theScore
Ahead of Major League Baseball’s (MLB) return on 23 July, theScore has signed a multi-year agreement which sees the firm become an authorised gaming...
MLB announces 23 July start with 60-game regular season
Major League Baseball (MLB) has officially unveiled its 2020 campaign plans with the competition set to begin on 23 July under a proposed 60-game...
Denver Broncos unites with FanDuel in historic multi-year partnership
The Denver Broncos has become the first NFL side to sign a sports betting partnership after agreeing a multi-year deal with FanDuel Group.As part...
MLS looks to broaden sponsorship opportunities for teams
Major League Soccer (MLS) could potentially allow its teams to sell sponsorship opportunities on players’ shorts in an attempt to decrease the financial impact...
Coca-Cola and MLB partnership ends after three seasons
The Coca-Cola Co. has officially ended its sponsorship with Major League Baseball (MLB) as the firm opts not to renew its current deal.The soft...
WWE looks to Reign in new audience with free Network
World Wrestling Entertainment (WWE) is looking to be the ‘last man standing’ when it comes to fan engagement, shifting its digitisation strategy with the...
NHL memorandum details ‘Phase 2’ of sport resumption
The National Hockey League’s (NHL) plans to restart its season has developed further after the organisation issued a memorandum setting out a long and...
NBA replaces Spalding with Wilson as official ball manufacturer
The National Basketball Association (NBA) has replaced its long time partner Spalding with Wilson Sporting Goods Co. after the league announced that the Chicago...