Amazon seals exclusive rights to NFL game in partnership extension
The National Football League (NFL) has renewed and expanded its partnership with Amazon, allowing Amazon Prime Video and Twitch to stream Thursday Night Football to...
LAFC serves up Farmer John partnership
Los Angeles FC (LAFC) has enhanced its sponsorship portfolio for the upcoming 2020 season by securing a multi-year partnership with Farmer John.As part of...
San Francisco 49ers enlists Citrix Systems to ease remote operations
The San Francisco 49ers has enhanced its partnership with software company Citrix Systems, using its digital workspace solutions to boost working from home operations...
Riddell looks to Catapult American Football Safety with new deal
American Football head protection and innovation organisation, Riddell, has officially announced a partnership with sports science and analytics company Catapult which aims to further...
The XFL files for bankruptcy, WWE involvement revealed
Vince McMahon’s American football reboot the XFL has officially filed for bankruptcy, a week after the league suspended its operations following its season being cancelled.The...
Milwaukee Bucks assists fan engagement with content hub launch
National Basketball Association (NBA) franchise the Milwaukee Bucks has announced its new content hub designed to maintain fan engagement during the COVID-19 crisis.The aptly...
NHL reveals new cross-platform content distribution plans
Increasing its fan engagement opportunities, the National Hockey League (NHL) has revealed its new programming schedule featuring current and former players on the organisation's...
New England Patriots pens decade long deal with Fanatics
Six-time Super Bowl champions the New England Patriots have penned a new ten-year e-commerce partnership with Fanatics enhancing the clubs retail, online and mobile...
NHL offers educational service for free during COVID crisis
The National Hockey League (NHL) and its Players’ Association (NHLPA) have announced the firms will be providing free remote access to Hockey Scholar, the...
NBA’s top executives take 20 per-cent salary reduction
The National Basketball Association (NBA) is set to reduce its base salary by 20 per-cent for around 100 of the league’s top-earning executives, including...