Monkey Knife Fight has secured a multi-year partnership with the NFL’s Tampa Bay Buccaneers with the deal seeing the fantasy sports gaming platform gain a variety of branding and advertising opportunities.
The agreement will allow MKF to be featured in pre- and post-game radio and TV promotions, in-stadium branding, as well as being prominent across the team’s social media platforms.
MKF will also be the presenting sponsor for the team’s article series, “Five Bucs to Watch,” and the Bucs’ “Top Performer in Fantasy” highlight series. Moreover, the Tampa Bay Buccaneers have named MKF as the title sponsor for an in-app predictive gaming concept.
“We’d like to welcome Monkey Knife Fight as our newest partners,” stated Brian Ford, Chief Operating Officer of the Tampa Bay Buccaneers. “We are always searching for ways to enhance and expand upon the game day experience both at Raymond James Stadium and through the ever-expanding popularity of fantasy sports gaming.
“Monkey Knife Fight is an emerging leader in this new and exciting sports gaming space, and we look forward to beginning this partnership with a memorable 2020 season.”
Additionally, MKF will create contests tailored to Buccaneers fans in order to boost the brands awareness whilst also increasing engagement.
This partnership adds to Monkey Knife Fight’s recent strategic approach to target the state of Florida and its associated professional sports teams. Along with the Buccaneers, MKF has signed deals with the NFL’s Miami Dolphins and the MLB’s Miami Marlins.
According to the betting company, Florida has shown itself to be the market where sports fans welcome fantasy sports and where the focus is on ‘loving your favourite team and players’.
Bill Asher, Founder and CEO of Monkey Knife Fight added: “The Tampa Bay Buccaneers are an outstanding organisation, and one that fits well with our brand.
“Tampa Bay is going to have an explosive year with their new lineup. This upcoming season will definitely be exciting for all Buccaneers fans.”