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bet365
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Europe
Time to read: 2 min
talkSPORT to bolster betting presence in partnership with BetVictor
August 11, 2022
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Golf
Time to read: 2 min
PGA Tour gains first betting partner outside of the US with bet365
June 22, 2022
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Football
Time to read: 2 min
bet365 continues commitment to Stoke City in £160million debt reduction
March 24, 2022
Credit: Shutterstock
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Data
Time to read: 3 min
Genius details confidence in 2022 prospects in full year earnings report
March 14, 2022
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Media Rights
Time to read: 2 min
NFL expands exposure via Genius Sports and bet365 partnership extension
January 18, 2022
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Latest News
Time to read: 4 min
Betsson, bet365 and Betradar celebrate triple successes at SBC Awards 2021
December 15, 2021
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Boxing
Time to read: 2 min
Bet365 revealed as official betting partner of Boxxer
September 30, 2021
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UK
Time to read: 2 min
SBC Awards 2021 nominations deadline approaching fast
September 10, 2021
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Features & Analysis
Time to read: 3 min
SBC Leaders membership expands ahead of SBC Summit Barcelona
September 2, 2021
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Partners
Time to read: 2 min
Newcastle United adds BoyleSports into sponsorship portfolio
August 16, 2021
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Media Rights
Time to read: 2 min
British & Irish Lions tour brings viewership success to RugbyPass
August 9, 2021
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Latest News
Time to read: 4 min
SBC Summit Barcelona set to be betting and gaming industry’s biggest business event of 2021
July 6, 2021
BREAKING
Latest News
Time to read: 2 min
SBC Leaders: The ‘fight for sponsorship revenue’ in the sports betting space
June 2, 2021
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Europe
Time to read: 3 min
SBC Summit Barcelona to mark return of large-scale industry events
June 1, 2021
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Media Rights
Time to read: 2 min
Major League Rugby forges streaming and data partnership with Genius Sports
March 10, 2021
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Latest News
Time to read: 2 min
SBC Leaders announces association’s first members
December 16, 2020
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Latest News
Time to read: 4 min
bet365 and LeoVegas take operator titles at SBC Awards 2020
December 10, 2020
Sky Bet Championship football branding
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Interviews
Time to read: 8 min
Kieran Maguire: The Premier League cannot be expected to come to EFL’s financial rescue
November 26, 2020
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Fan Engagement
Time to read: 5 min
SBC Digital Summit North America’s stellar line-up brings together betting & gaming industry’s major players
July 14, 2020
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UK
Time to read: 3 min
BBC and BT Sports in talks for extended FA Cup coverage
January 13, 2020
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Latest News
Time to read: 3 min
Strongest ever SBC Awards shortlists announced
October 8, 2019
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Data
Time to read: 2 min
Bet365 to benefit from Betgenius streaming service
October 8, 2019
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Most Read
1
MLB regional broadcast rights hold firm at $1.6bn
2
How much will clubs pay under the IFR’s levy?
3
Q&A: Inside West Ham's 'boundary-pushing' fan beer launch
4
Partnership Playbook: Racing stripes, yoghurt and F1 points
5
USL links new branding to promotion and relegation plan
6
Sideline Moves: Eintracht Frankfurt top job taken by Hellmann as Krösche exits
7
US Ski & Snowboard tackles fragmented sports rights
Features
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026