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Manchester City
Man City, EFL, Rangers and Celtic work with Kellogg’s in youth football plans
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Europe
Time to read: 3 min
Man City, EFL, Rangers and Celtic work with Kellogg’s in youth football plans
April 9, 2024
Parked cars outside St Andrews Trillion Trophy Stadium in Birmingham, England.
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Football
Time to read: 4 min
Knighthead unveil ‘world-class’ stadium plans for Birmingham City
April 9, 2024
Liverpool F.C. flag waving with the clouds background.
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Football
Time to read: 3 min
The Red Way: Liverpool leads Premier League in sustainability
April 5, 2024
Ball hitting the back of a football net.
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Football
Time to read: 3 min
Manchester City to lead football’s renewable energy charge
March 19, 2024
Manchester United on a mobile phone in front of Premier League logo.
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Features
Time to read: 2 min
Manchester United achieves record Q2 revenues amid Ratcliffe investment
March 12, 2024
White Premier League flag waving in the wind
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Football
Time to read: 3 min
Premier League: PSR rule change to ‘extend gap between clubs’
March 12, 2024
Newcastle United
BREAKING
Football
Time to read: 3 min
Newcastle United’s Co-Owner reveals multi-club plans
March 8, 2024
credit: Shutterstock
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Football
Time to read: 2 min
New Manchester City treble-winning documentary sold to Netflix
March 5, 2024
credit: Shutterstock
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Features & Analysis
Time to read: 2 min
Report: Grealish adds Pepsi to growing lucrative sponsorship portfolio
February 7, 2024
Manchester City
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Fan Engagement
Time to read: 2 min
Manchester City signs multi-year deal with cereal franchise Kellogg’s
December 18, 2023
BREAKING
Europe
Time to read: 2 min
Logan Paul’s Prime continues sponsorship push with Haaland
August 25, 2023
BREAKING
Football
Time to read: 2 min
Midea nets Erling Haaland brand ambassador deal 
August 22, 2023
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Features & Analysis
Time to read: 3 min
Discussion to be held over new football time rules after early backlash
August 8, 2023
credit: Shutterstock
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Latest News
Time to read: 2 min
Insight.X: activations central to positive sponsorship feedback 
July 12, 2023
BREAKING
Football
Time to read: 2 min
Manchester City enlists Asahi Super Dry as new training kit partner
July 4, 2023
Flag of Manchester City in wind.
BREAKING
Football
Time to read: 3 min
Manchester City propels OKX partnership with first team sleeve deal
June 30, 2023
The esports report image.
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Asia
Time to read: 3 min
The esports report - Seoul welcomes ‘23 PUBG internationals
June 29, 2023
The esports report image.
BREAKING
Asia
Time to read: 3 min
The esports report - Man City deepens esports link; Mastercard backs VALORANT
June 22, 2023
BREAKING
Football
Time to read: 2 min
Brand Finance lists Manchester City as football's most valuable club
June 6, 2023
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Football
Time to read: 2 min
Manchester City extends Midea partnership for more 'exciting future projects'
May 23, 2023
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Fan Engagement
Time to read: 4 min
How OKX's metaverse with MCFC is 'transcending fans into the future'
May 23, 2023
BREAKING
Fan Engagement
Time to read: 2 min
Manchester City Women's Greenwood drops NFT trainers in OKX metaverse
May 15, 2023
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MLB regional broadcast rights hold firm at $1.6bn
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Partnership Playbook: Racing stripes, yoghurt and F1 points
3
Q&A: Inside West Ham's 'boundary-pushing' fan beer launch
4
FIFA’s World Cup 2026 ticket and hospitality income reaches $5bn
5
USL links new branding to promotion and relegation plan
6
Sideline Moves: Eintracht Frankfurt top job taken by Hellmann as Krösche exits
7
How much will clubs pay under the IFR’s levy?
Features
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026