Bookmaker Betfred has been announced as a primary sponsor of the upcoming Vitality Netball World Cup, which takes place from 12-21 July 2019 at the M&S Bank Arena Liverpool.
The prestigious netball, which comes at a time of unprecedented growth for women’s sport and netball in the UK, competition brings together 16 of the world’s most highly ranked teams, including the England Roses.
The high-profile partnership for Betfred, marks the group’s continued expansion of its sports sponsorship portfolio, with the Vitality Netball World Cup already reporting that its ticket sales recently surpassed 95,000.
Event Director Lindsay Impett commented: “We’re delighted to welcome such a well-recognised name on board ahead of this July. This news shows how netball as a sport is going from strength to strength, attracting new and exciting partnerships such as this one with Betfred. Hopefully with their support we will continue to raise netball’s profile.”
Speaking about the partnership, Betfred boss Fred Done, added: “I am absolutely delighted to add the Betfred name to the 2019 Netball World Cup, especially with the entire tournament being held in the North West.”
Betfred also recently unveiled as the primary sponsor of Super League, in what the league descried as its ‘biggest commercial deal ever’.
As part of the two-year extension, Betfred will continue as the lead sponsor of the Super League until the end of season 2021, extending a partnership it has maintained since 2017.