Newport County has joined Huddersfield Town and Motherwell to become the third football club sponsored by Paddy Power, as part of the betting operator’s ‘Save our Shirt’ campaign.
As part of the campaign, the new kits will not feature the Paddy Power logo at all, as the bookmaker continues its attempts to reduce sponsorship on football shirts.
Gavin Foxall, County’s Operational Chairman, commented on the importance of the partnership: “This is a significant deal for the club, not just from a financial perspective but also being part of the high-profile Save Our Shirt campaign. As a supporter-owned club we felt the fit was right, as it’s all about giving the shirt back to our loyal supporters.”
The club also revealed that the kit was designed by Neal Heard, an ‘Exiles’ fan himself, with the designer commenting: “It was a treat to get free reign over the design of a ‘pure’ kit – free of a sponsor’s logo – for my club, Newport County. It’s a great campaign to give the shirt back to the fans, and it was a pleasure to design it.”
Newport are currently readying for another promotion charge after reaching the League Two play-off final last season.
A spokesman for Paddy Power discussed the deal: “Newport County are the latest team to join our Save Our Shirt movement. We’re sure the fans are excited to shed their sponsor as they head into League Two following their play-off heroics.”
The deal was announced last night, with the kit featuring immediately after as ‘The Exiles’ triumphed 8-1 over Weston-super-Mare in a pre-season friendly.