Brighton & Hove Albion has strengthened its relationship with JD remaining as the club’s shirt sleeve sponsor for a third consecutive season.
The JD logo will remain on the left arm of Albion’s home, away and third shirts, as the club prepares for its season opener away at Watford on 10th August.
Albion head of commercial, Russell Wood, commented: “It is great news that we have managed to extend our deal with JD for another season.
“We have already produced some innovative marketing and media content together to grow our respective brands, in what has been an excellent partnership for both parties.
“We as a club are very much looking forward to working with them again ahead of the new season.”
JD Group Marketing Director, Stephen White, added: “We are delighted to continue our partnership with the club for a third season in the Premier League.
“We are looking forward to seeing the team represent JD to the global audience under the fresh new leadership of Graham Potter, and wish them all the best for the season ahead.”
This season is Brighton’s third consecutive Premier League campaign, following the club’s promotion in 2017. New Manager Graham Potter strengthened his side’s chances with the £22m acquisition of Bristol City defender, Adam Webster.
The value of sleeve sponsors continues to grow in the Premier League, with it having been made available from the start of the 2017/18 season. Since then, Italy’s Serie A followed suit at the request of the clubs meaning that all of Europe’s top five leagues (Spain’s LaLiga, Germany’s Bundesliga, England’s PL, France’s Ligue 1, Italy’s Serie A) allow sleeve sponsors on their kits.
The expansion of sleeve sponsorships has been lucrative for Premier League sides, with Arsenal and Chelsea’s sleeve sponsors reportedly splashing out approximately £10 million each annually for the privilege, whilst Manchester United apparently receive a huge £20 million per year from the club’s sleeve sponsors, Kohler.