NFL team, the Buffalo Bills has named Seneca Resorts & Casinos as its official casino partner.
The deal, which was made by Pegula Sports & Entertainment, will commence with the Ultimate Billieve RV Giveaway, in which one winner will receive a 2019 Thor Motor Coach Four Winds 25v and a pair of 2020 Buffalo Bills season tickets, complete with parking in the New Era Field RV lot.
Dan Misko, Pegula Sports & Entertainment’s Senior Vice President of Business Development commented on the deal: “Seneca Gaming’s commitment to elevating the guest experience is directly in line with our goal of focusing on the fan.
“We’re proud to expand our partnership with Seneca Resorts & Casinos and work together to create memorable experiences for Bills fans, who we place first in all that we do.”
The exclusive partnership extends to the newly-branded Seneca Studios at One Bills Drive, the home of One Bills Live and The Instigators, simulcast weekdays on WGR 550 and MSG.
Melissa Free, Senior VP of Marketing/CMO, Seneca Gaming Corporation added on the deal: “We are thrilled to announce our partnership with the Buffalo Bills and expand our relationship with Pegula Sports & Entertainment.
“Seneca Resorts & Casinos always strives to elevate our guest experience and this partnership brings even more opportunities for play both on and off the field. This is a collaboration of great teams coming together.”
The partnership will also be extended to the newly-branded Seneca Studios at One Bills Drive, the home of One Bills Live and The Instigators, which will be simultaneously streamed on WGR 550 and MSG.