Seneca Resorts & Casinos has been announced as an official partner of NHL side, the Buffalo Sabres.
As reported by sportbusiness.com, the deal will see the firm become the exclusive sportsbook partner of the NHL contenders.
The deal builds on Seneca’s strong presence in Buffalo, with the casino brand previously landing the role of the Official Casino of city’s NFL team, the Buffalo Bills.
That deal saw the firm commenced the partnership with a unique activations, something that could be replicated as the brand looks to maximise its deal with the Buffalo Sabres.
Commenting on the Bills deal, Dan Misko, Pegula Sports & Entertainment’s Senior Vice President of Business Development stated: “Seneca Gaming’s commitment to elevating the guest experience is directly in line with our goal of focusing on the fan. We’re proud to expand our partnership with Seneca Resorts & Casinos and work together to create memorable experiences for Bills fans, who we place first in all that we do.
Melissa Free, Senior VP of Marketing/CMO, Seneca Gaming Corporation added: “We are thrilled to announce our partnership with the Buffalo Bills and expand our relationship with Pegula Sports & Entertainment.Seneca Resorts & Casinos always strives to elevate our guest experience and this partnership brings even more opportunities for play both on and off the field. This is a collaboration of great teams coming together.”