The National Football League’s (NFL) Buffalo Bills have announced a partnership with data-intelligence-fueled experiences company, Legends, to lead planning, project management, sales and partnerships for a new Bills stadium. 

The Bills recently secured a signed Memorandum of Understanding with New York State and received NFL approval for G-4 funding – which have been regarded as significant steps towards final approval of the stadium.

The firm has been involved in the project over the past year, working closely with the team and Pegula Sports & Entertainment on the feasibility study for the project. Legends has also formed initial focus groups and surveys to help inform stadium design and sales, whilst the group also currently handles the team’s e-commerce.

“As we continue toward our goal of constructing a new stadium for our team, our fans and the Western New York community, having the right partners in place is critical to our success,” commented Ron Raccuia, Bills Executive Vice President. 

“As we have seen in recent years at SoFi Stadium and Allegiant Stadium, the team at Legends brings an incredible level of expertise, success and understanding around NFL stadium development as well as sales and partnerships. We are proud to partner and get to work with them on our new stadium project.”

In a further expansion into professional sports teams, Legends has also recently provided planning, project management, sales and partnerships, including naming rights, for the Los Angeles Rams’ and Chargers’ SoFi Stadium, the Las Vegas Raiders’ Allegiant Stadium, Hollywood Park’s YouTube Theatre, Los Angeles Football Club’s Banc of California Stadium and the Columbus Crew’s Field.

On its latest deal with the Bills, Shervin Mirhashemi, Legends CEO added: “Legends is proud to partner with the Buffalo Bills and Pegula Sports & Entertainment to apply our data-intelligence fueled 360-degree service solution to bring their fans a new, modern stadium that will dramatically enhance the game day experience.

“Our seasoned execution team will apply their vast experience and institutional knowledge working with NFL teams on project development, sales campaigns, PSL programs, naming rights and founding partner engagements to deliver a stadium that is unique to Buffalo.”

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