The NHL has strengthened its partner portfolio ahead of its season conclusion by naming Little Caesars as the official pizza delivery of the league.
The multi-year agreement sees the NHL offer Little Caesars exclusive marketing rights and designations that will connect the brand with the league and its subsequent events.
Additionally the pizza chain’s logo will be displayed in a corner in-ice ad position during every game of the 2020 Stanley Cup Qualifiers and 2020 Stanley Cup Playoffs.
Kyle McMann, NHL Senior Vice President, North American Business Development & Global Partnerships stated: “Little Caesars is an enormous global restaurant chain with deep ties to our sport, both at the Club level with the Detroit Red Wings as well as through its long-standing youth hockey involvement in Michigan.
“We are thrilled to welcome this iconic brand to the NHL family, and are excited to share and build new programming to deepen Little Caesars connection to fans across North America. We will work to promote Little Caesars new delivery service and create new offerings that will entice fans to make Little Caesars a staple of their game night ritual for our first summer Stanley Cup Playoffs.”
Little Caesars has a long affliction with ice hockey as the company’s founders Mike and Marian Ilitch purchased the Detroit Red Wings in 1982. The company is also the naming rights sponsor of Little Caesars Arena in Detroit, which hosts the Red Wings along with Little Caesars AAA Hockey Club and the Little Caesars Amateur Hockey League.
“As we continue to add stores and customers across the globe, our partnership with the NHL will connect us with millions of consumers around the world in a new way,” said Dave Scrivano, president and CEO of Little Caesars.
“The Little Caesars brand has had a deep relationship with the incredible sport of hockey for a long time, and we’re thrilled to take our love of the game to the next level. This season, fans will be cheering their teams on from home, and what better way to watch the games than with a delicious pizza that can now be delivered right to your door.”
The NHL’s season is set to come to a dramatic conclusion with the introduction of Stanley Cup qualifiers following the league rescheduling its original plans. The competition is set to resume on August 1 with the remaining fixtures being played in Edmonton and Toronto.