Hero Caribbean Premier League (CPL) side St Lucia Zouks has named Indibet as the club’s main sponsor following the return of T20 cricket in the country.
As part of the deal, the online sports gaming platform will feature prominently on the team’s kit, with Indibet’s logo being showcased on the front of the shirts for the 2020 campaign.
The anticipation for this year’s CPL was intensified by the fact that it marked the return of T20 cricket globally, with the competition being the first to commence following the COVID-19 quarantine period.
An Indibet spokesperson stated: “It’s a great time for Cricket, and a great time to announce the new partnership between Indibet and the St Lucia Zouks. CPL will be the first T20 league to come back after the break, and we’re thrilled to celebrate this monumental occasion. The timing couldn’t be more perfect as we launch our new Indibet brand.
“The St Lucia Zouks are very professional and are the perfect fit for us. Indibet is all about offering a fantastic user experience, excellent customer service and the best quality products. We’re excited to share our new platform with new audiences. Now let the Cricket Caribbean Carnival begin!”
Both entities will also collaborate on a range of promotional activities and engagement projects to drive fans to Indibet’s platform, with the brand’s design having been tailored for cricket enthusiasts.
Mohit Burman, Chairman of KPH Dream Cricket Pvt Ltd., the owners of St Lucia Zouks team in the CPL, added: “We are delighted that Indibet has chosen to partner with the St Lucia Zouks. In these exciting times we are proud to partner with one of the most dynamic and promising brands within the sports gaming industry and we look forward to a long and prosperous association.”
The CPL officially got underway on August 18 with St Lucia Zouks competing against Jamaica Tallawahs, in the newly designed kit, yesterday. In total, the tournament will consist of 33 matches, which will all be played behind closed doors in Trinidad and Tobago.