Juventus has announced that it is launching its own television channel on the Amazon Prime Video streaming platform, Juventus TV.
The Serie A side has become the first European football club to start their own channel on the on-demand service, which will cost Prime customers an extra €3.99 to watch.
It will feature exclusive content that cannot be accessed anywhere else, including player and staff interviews and match broadcasts, just to name a few.
In 2018, the reigning Italian champions joined forces with rival subscription service, Netflix, to make a documentary about the club. Both Amazon and Netflix have a vested interest in sporting clubs, with Netflix’s ‘Sunderland ‘Til I Die’ docu-series proving to be a hit with all football fans and Amazon’s ‘Take Us Home’ Leeds project also bringing in positive viewing figures.
It has been rumoured that Amazon will carry the UEFA Champions League in Italy across the 2020/21 campaign, and it is reportedly also eyeing up the domestic rights to the division, too.
The news comes hot on the heels of Amazon unveiling its Prime Video Channels in Italy.