Red Bull has strengthened its sports sponsorship portfolio via an extension of its partnership with Dorma Sports, series-rights holders of MotoGP.
As a result of the agreement the energy drinks producer will become the title sponsor of the Australian GP, branded as the Red Bull Australian Motorcycle GP.
The event makes up the 17th round of the 21-round international series, and takes place between 22-24 October at the Phillip Island Grand Prix Circuit.
“The Australian Grand Prix is always a classic and to see Red Bull take top billing will be an honour for MotoGP,” said Pau Serracanta, Managing Director of Dorna Sports.
“In these unprecedented times, working together to find the perfect solution for both parties is the cornerstone of any successful partnership. The collaboration between Red Bull and Dorna goes back to 2005 and continues to go from strength to strength.”
Red Bull has been a partner of MotoGP for many years, and in 2020 renewed its agreements until 2024, securing the title sponsorship of the Grand Prix of the Americas as well as MotoGP races in Andalusia and Spain.
Additionally, the company’s ServusTV network serves as a broadcaster for the motorcycle racing tournament in Austria and Germany.
In addition the Austrian Grand Prix takes place at the Red Bull Ring in Spielberg and the firm is the title sponsor of the series’ KTM Factory Racing team.
Serracanta continued: “We have been co-organisers of the Red Bull MotoGP Rookies Cup for 15 years, and Red Bull is a vital part of the MotoGP eSport Championship, Idemitsu Asia Talent Cup and the Austrian Grand Prix at the Red Bull Ring, as well as our broadcast partner in Austria and Germany: ServusTV.
“I’m delighted to announce another addition to our portfolio of shared success with this agreement to title sponsor the Australian Grand Prix in 2021.”
In a separate agreement, Japanese motorcycle manufacturer Yamaha has extended its contract with Dorma Sports by an additional five years.
“I would like to take this opportunity to express my gratitude to Carmelo Ezpeleta and Dorna, as well as all of the Yamaha personnel who made our successful run at the highest level of motorcycle racing possible,” remarked Toyoshi Nishida, Yamaha Motor’s executive officer.
“At Yamaha we take great pride in taking part in Grand Prix motorcycle racing. We are all very pleased that we can confirm the contract renewal for a further five years at the start of an important season for our company.”
2021 will mark the company’s sixtieth year competing in motorsports, having won over 500 race victories, 38 rider world titles and five triple crowns in MotoGP.