Jaguar Racing has unveiled its own channel on Motorsport Network’s digital over-the-top (OTT) platform Motorsport.tv.
Jaguar’s channel will give racing enthusiasts a glimpse inside the brand’s electric racing team, showcasing some of its automotive projects and electric vehicles via exclusive insights, ahead of the new FIA Formula E season.
The channel will be placed at the heart of the sustainable energy and green technology debate, two of the major talking points in the automotive and motorsport industries at present.
“We have seen through trends in our data that motorsport fans love personality driven content; to hear the stories of teams and drivers and feel like they’re going on a journey with them,” said James Allen, Motorsport Network’s President.
“As Jaguar’s narrative increasingly pivots to electric power, we can deliver more of this story-driven content in a documentary style that audiences are looking for and really open their eyes to the exciting world that is Jaguar Racing.”
Motorsport Network will support Jaguar through content creation and distribution as part of the channel’s launch. A handful of racing teams, including Lamborghini, the British Touring Car Championship, Audi, NASCAR and Mercedes, have all joined the network to boost fan engagement.
James Barclay, Team Director Jaguar Racing, added: “This is a positive step for Jaguar Racing to expand the reach of our content and showcase all the steps we are making as a business towards sustainable energy and green technology. It will also provide existing and future fans of Jaguar and Formula E an interesting new perspective on our racing team. I’m excited to see what our two great companies can produce together.”
Earlier this month, the BBC renewed its agreement with the all-electric Formula E racing series to air the event throughout 2021. The delayed seventh season gets underway next weekend with a double-header in Diriyah, Saudi Arabia.