Genius Sports Group ties up FPF data distribution deal

Genius Sports Group has struck a long-term collaboration with the Peruvian Football Federation (FPF) to capture, manage and distribute official data from the national governing body’s competitions.

Utilising the data provider’s suite of technology products to power the fan experience across Liga 1, Liga 2, Copa Bicentenario, Copa Peru and Torneo de Reservas matches, the FPF aims to deliver a new level of data-driven content during and after fixtures with the aid of Genius Sports.

Leading data collection system Soccer LiveStats will capture advanced live insights, including shot locations, VAR referrals and possession, with FPF data competitions powering a suite of line of fan engagement solutions including MatchCenters, Widgets and an automated Social Media Publisher service.

“In the last two years, we’ve taken significant strides to establish ourselves as one of the leading technology partners to Latam soccer,” said Percy Wilman, Special Counsel, Latam at Genius Sports Group. “Our live data solutions are now supporting the premier competitions in Peru, Argentina, Mexico, Colombia, Costa Rica and more.

“We’re thrilled to be working in partnership with the FPF, helping them to connect with their audience across multiple platforms.”

Furthermore, Genius Sports has been assigned the exclusive rights to commercialise FPF official data in select markets in the US and worldwide to expand the organisation’s global audience.

Benjamin Romero, Marketing and Commercial Manager of the FPF, noted: “For the FPF and the Professional Football League, modernisation and professionalising the industry are essential pillars of our institutional planning. Taking into account the importance of data today for sports and administrative management, we are very pleased for this step forward alongside Genius, a world leader in this matter.”

Last week, the firm appointed US sports and entertainment figurehead David Levy has been named as Genius Sports’ new company Chairman.

Genius already has agreements in place with a handful of national football confederations and organisations, including Mexico’s Liga MX and the Argentine Football Association, along with a recent deal struck with the Malaysian Football League.