Betsson secures 2021 Copa America regional sponsorship

Swedish betting company Betsson Group has been designated as the official regional sponsor of CONMEBOL Copa America 2021.

Under the terms of the agreement, Betsson will receive a wide range of benefits and exposure opportunities, including branding rights, perimeter board signage and video boards in the stadium, press backdrops, and banners on the official website and mobile app. The gambling firm will also be able to use some of the CONMEBOL Copa America branding assets for their Colombian brand, Colbet, when Colombia is competing.

Betsson will also serve as the exclusive sponsor of the ‘Match Line Up’ for all 28 matches as well as the exclusive sponsor of the much anticipated ‘Player of the Week’ polls on CONMEBOL Copa America’s official social media channels.

CONMEBOL Commercial Director, Juan Emilio Roa, commented: “We see this partnership as a milestone in CONMEBOL Copa America history. It connects football lovers through the sports passion and cheerful experiences with their national teams’ performance in the world’s most traditional national teams competition.”

Cementing Betsson’s expansion into Latin America, with a focus on Brazil, Colombia, Argentina, and Mexico, as well as Peru, the flagship brand also inked an agreement with the Chilean national football team in March.

“At Betsson, we are passionate about sport, especially football and what better way to show this passion than by being part of the oldest national team football championship in the world,” added Jesper Svensson, CEO of Betsson Operations. “The sponsoring of CONMEBOL Copa América 2021, is a further commitment towards our ambitions for this region. We will be part of the entire journey to keep fans engaged with compelling, authentic experiences.

“This is a fantastic opportunity to raise Betsson’s brand awareness to a new level in the markets we’re operating in. We know that CONMEBOL Copa America is a huge event and is very popular in LATAM countries, and beyond.”

Yesterday, it was confirmed by the South American football authority that Brazil would assume Argentina and Colombia’s hosting duties for the summer tournament, after the former was forced to pull out due to a surge in COVID-19 cases.

However, Brazilian President, Jair Bolsonaro, has been condemned for his decision to move the tournament to Brazil, with the country in the midst of its own health crisis. Brazilian senator, Renan Calheiros, branded the upcoming Copa America as the ‘championship of death’ and stated the idea of hosting the tournament was ‘unbelievable’.

The 2021 Copa America will take place between 13 June and 10 July, with Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay, and Venezuela making up the 10 participating countries.

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