Jaguar UK to ‘push the boundaries’ in Wimbledon renewal

The All England Lawn Tennis Club (AELTC) has extended its sponsorship agreement with automotive manufacturer Jaguar UK for a further five years.

As official car of Wimbledon, Jaguar will supply a fleet of vehicles to support event operations, working with its long-standing partner to ‘unearth the stories behind the iconic British sporting event’.

This year marks the launch of Jaguar’s ‘Unmatched Experiences’ campaign as it looks to showcase Wimbledon’s protagonists, intricacies and traditions to bring the event closer to fans.

Mick Desmond, Commercial and Media Director at the AELTC, commented: “We are delighted that Jaguar will be extending its support of The Championships as official car for a further five years. Bringing our fans closer to Wimbledon is key and Jaguar’s ‘Unmatched Experiences’ campaign ties in perfectly with our approach.

“As part of our environment positive commitment, we are working hard to reduce carbon emissions to net-zero by 2030, and Jaguar is playing an important role in helping us achieve this commitment by showcasing the zero-emission I-PACE cars within the Wimbledon fleet.” 

Jaguar will also continue the Jaguar Ace Pace Wimbledon Edition app, giving fans the ability to measure the effectiveness of their tennis serve, while challenging Jaguar’s roster of brand ambassadors in national challenges and competitions.

“We are delighted to renew our partnership with the All England Club which will see our support of Wimbledon extend to more than a decade,” said Anthony Bradbury, Marketing Director, Jaguar Land Rover UK.

“When it comes to global sporting events, Wimbledon is truly unmatched. Like Wimbledon we are looking to push the boundaries of innovation to do things in an exciting and unexpected way.

“In showcasing the Jaguar I-PACE in this partnership, it reaffirms our joint commitment to create a more sustainable future with electrification at its heart.”

Although restrictions remain in place, it was confirmed yesterday by the UK government that Wimbledon would retain its status as an Events Research Programme pilot event, with the tennis tournament allowed to operate at 50% capacity, increasing to 100% capacity on Centre Court.

Wimbledon 2021 gets underway on 28 June and concludes on 11 July with the showpiece men’s and women’s finals.

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