The Spanish national football team has signed bathroom company Roca as its newest sponsor in greater China.
As part of the deal, brokered by the Sportfive agency, Roca will communicate with Chinese fans through a range of online and offline activations, as the Spanish national team gets its 2020 UEFA European Championships campaign underway.
Echo Li, Managing Director for Greater China at Sportfive, NOTED: “Both Roca and Spanish national team are rooted from the Spanish culture, and they share the same values of pioneering spirit, innovation and passion.
“We look forward to supporting Roca to create an engaging experience and emotional bonds with football fans and consumers in Greater China, leveraging the Spanish national team’s journey in Euro 2020 and other international matches.”
Last year, the Spanish Football Federation (RFEF) enlisted Sportfive to market the organisation’s rights in China to elevate the national team’s presence in the region.
The firm was also appointed by La Liga giants Atletico Madrid to manage the Spanish club’s international strategy, digital audience development, brand amplification and fan engagement, along with commercial sales and product development.
Luis Enrique’s side got their Euro 2020 campaign underway on Monday, recording a goalless draw against Sweden in Group E.