French Ligue 1 club AS Monaco has become the latest top-flight professional football club to partner with Sorare, making its debut in the Non-Fungible Token (NFT) scene.
The agreement covers the next two seasons, and will allow AS Monaco fans as well as collectors and fantasy football players to trade and play freely using digital cards of the team’s players.
The cards will be verified using blockchain technology, allowing them to be certified and also enhancing the uniqueness and rarity of certain collectibles.
“We are delighted to welcome Sorare as one of our partners,” said Oleg Petrov, Vice President and CEO of AS Monaco. “It is an original and innovative way of connecting AS Monaco fans with the club and the players on an increasingly renowned platform, which fits perfectly with our digital development.
“This arrival in the NFT world will also give the club exposure to a fast-growing market and an opening to a new audience. We are looking forward to the start of this collaboration.”
The agreement represents a further expansion of Sorare’s international network of 150 football club partners, which currently includes Liverpool FC of the Premier League, Bundesliga champions Bayern Munich, Juventus of Serie A and Monaco’s Ligue 1 rivals Paris Saint Germain.
Additionally, the firm has also collaborated with top-flight leagues, including Japan’s J League, the German Football Association (DFB) and the French Football Federation (FFF).
Nicolas Julia, CEO and Co-Founder of Sorare: “NFTs are the future of global sports fandom because they allow fans to come together and to feel ownership of the sports they love.
“This partnership isn’t just a sign of Sorare’s growing leadership in the NFT sports space, it is a major signal of intent by the sporting world that it sees Sorare’s unique ability to connect fans with sports through NFTs as a crucial part of their plans for the future.
“AS Monaco is one of the best clubs in the world, home to some of the most exciting clubs and footballers on earth. We are looking forward to working together in the years ahead.”