In celebration of 25 years of ladies golf, Sky Sports has announced a new LPGA Tour and LET rights deal.
The channel will continue to show all five women’s majors; the KPMG Women’s PGA Championship, the Evian Championship, ANA Inspiration, the US Women’s Open and the AIG Women’s Open.
Pledging to showcase more LPGA Tour and LET events ‘than ever before’, the network will also show the Women’s Scottish Open and the Solheim Cup up to 2023.
Jason Wessely, Director of Golf at Sky Sports, commented: “Sky Sports has been a proud supporter of women’s golf for decades. Today we are pleased to announce new agreements with the LPGA and LET, both of which are adding new events to their schedules.”
Women’s golf has continued to grow and attract larger audiences, both on the course and on TV. According to LGPA, it had an average 3.4 million unique viewers watch each LPGA broadcast across TV, digital streaming and out-of-home, and an average of 60 thousand spectators at each event.
“One of the golfing highlights of this season was the thrilling AIG Women’s Open at Carnoustie when we showed more hours of coverage than ever before,” Wessely added.
Over 25 years, Sky Sports will have broadcast 35 Women’s Golf tournaments and 2022 will see an increase of more LPGA and LET events including the new Aramco Series and the visit of the AIG Women’s Open to Muirfield.
The new partnership builds on Sky’s existing portfolio of media rights contracts, including the German Bundesliga, Betfred Super League and Top Rank and Boxxer boxing fixtures, the latter deal secured following the termination of the firm’s contract with Matchroom.
