Liverpool FC has entered a ‘Goals for Change’ partnership with SC Johnson, the producer of the Mr Muscle household cleaning product, in a bid to reduce plastic waste.
The partners aim to create a ‘closed loop recycling model’ for around 500,000 plastic bottles used at Anfield Stadium each season, where fans will be able to place bottles in specially designed receptacles. SC Johnson will collect the plastic and repurpose it to create Mr Muscle trigger bottles.
Matt Scammell, Commercial Director at LFC, commented: “SC Johnson has made important step changes within their industry which have delivered incredible results through several sustainability initiatives.”
‘Goals for Change’ looks to drive improvements in sustainability and health and hygiene and provide pathways to greater economic and social mobility for youth across Liverpool FC’s communities in the UK, Asia and Latin America.
“I feel very optimistic about the work we can do together through this partnership, both raising awareness and looking after the safety of our supporters and ultimately using our voices for good to help the next generation of Reds all around the world,” Scammell added.
Furthermore, as the new cleaning and disinfectant partner of Liverpool FC, the business will provide soaps and hand sanitizers throughout the stadium and training centre in order to help promote health and hygiene.
Fisk Johnson, Chairman and CEO of SC Johnson, noted: “Plastic waste is a threat to our planet for this and future generations. At SC Johnson, we believe we all have a responsibility to solve this critical environmental issue.
“Our partnership with Liverpool F.C. is one of the many steps SC Johnson is taking to move forward our vision for a waste-free world as it creates another local solution to this global problem by leveraging football to help close the plastic recycling loop.”
In January this year, Liverpool became the second Premier League club, after Arsenal, and the 177th overall, to become a signatory to the UN Sports for Climate Action Framework.
Under the project plan, ‘The Red Way’ was launched in the hope of a sustainable future, and promoted a focus on people, communities and the planet by using a voice ‘to help the next generations of Reds’.