Formula One has renewed its media rights deal with the Foxtel Group which will broadcast every practice, qualifying session and race live in Australia on Foxtel and Kayo.
The multi-year extension provides additional action for fans such as live feeds and ‘special supportive content’. The firm has stated that every Grand Prix will be available in 4K UHD.
Additionally, as part of the expanded deal, Foxtel will integrate the F1TV app into its set top boxes in an Australian-first initiative.
Ian Holmes, Director of Media Rights and Content Creation, Formula One, said: “We’re delighted to be extending and expanding our partnership with the Foxtel Group so that our fans in Australia can continue to enjoy comprehensive Formula One coverage, and the integration of the F1TV app for subscribers will provide even more access to the sport than ever before.
“Foxtel is a great partner for Formula One, as we share the same passion to innovate and deliver spectacular racing to our fanbase. F1 is exciting and dramatic, and it’s fantastic that our sport continues to grow thanks to an incredible 2021 season and dedicated, top-quality broadcasting.”
Available to Foxtel subscribers free of charge from 2023, the F1TV app will provide multiple live in-race feeds, live timing data, session highlights and exclusive programming from on and off the track – described by Foxtel as ‘more footage than ever before’.
Entertainment shows including Technical Analysis and Paddock Live, Formula One documentaries and short-form features, will be available in the partnership, as well as archives of previous races and event highlights.
Holmes continued: “Fans are becoming increasingly engaged with F1 and such audience growth, in particular among younger fans, shows that the appetite for Formula One in Australia is huge. This is not just a testament to the thrilling nature of Formula One as a sport, but also a result of the Foxtel Group’s efforts in delivering that excitement to viewers.
“We look forward to seeing such dedicated coverage continue and cannot wait for the highly anticipated return of Formula One to Australia ahead of the Australian Grand Prix in two weeks’ time.”
Patrick Delany, Foxtel Group CEO, added: “This new partnership with Formula One takes our coverage to the next level for fans and together with Supercars and MotoGP, confirms Foxtel and Kayo as the home of the very best in Australian and international motorsport.
“Australian fans are embracing F1 like never before with F1 delivering the fastest audience growth of any sport across Foxtel and Kayo. Kayo, in particular, has absolutely super-charged audience growth with younger audiences and each Grand Prix now regularly sees in excess of 200,000 fans streaming on Kayo. This is a very exciting moment for us ahead of the Saudi Arabian Grand Prix this weekend.
“It’s a great story for Foxtel too. Every race in 4K UHD is incredible, and integrating the F1TV app onto Foxtel set top boxes offers subscribers even more access to all the F1 action they love, all in one place.”