FIFA has announced that will be an official sponsor of the FIFA World Cup Qatar 2022, being named as the exclusive cryptocurrency trading platform of the competition.

The collaboration sees the cryptocurrency platform gain ‘significant’ branding exposure, due to the scale of the competition, both within and outside of stadiums.

“ has already demonstrated a commitment to supporting top-tier teams and leagues, major events and iconic venues across the world, and there is no platform bigger, or with a greater reach and cultural impact, than FIFA’s global platform of football,” commented Kay Madati, FIFA’s Chief Commercial Officer.

“We are delighted to have a global brand like join us as a sponsor of the exciting and groundbreaking FIFA World Cup in Qatar, ultimately helping to grow our beautiful game on a global scale.”

The platform, founded in 2016, has further partnerships throughout top-tier sports and entertainment properties such as; motor sport, MMA, basketball and ice hockey, as well as football. 

Significantly, November of last year saw secure a naming rights deal in Los Angeles for what is now the Arena, in addition to becoming  the official cryptocurrency exchange and trading platform for the men’s and women’s professional football leagues in Australia.

Kris Marszalek, Co-Founder and Chief Executive Officer of the group, added: “We could not be more excited to sponsor the FIFA World Cup, one of the most prestigious tournaments in the world, and to drive further awareness of globally.

“Through our partnership with FIFA, we will continue to use our platform in innovative ways so that can power the future of world-class sports and fan experiences around the world.” 

The firm has also stated that it will activate its sponsorship through providing opportunities for new and existing users to attend matches during the tournament or win exclusive merchandise. will also gain further exposure in the upcoming Formula One Miami Grand Prix, after South Florida Motorsports (SFM) named the company the official title partner of the competition last month.

This sees the brand incorporated into the official event title and logo, in addition to exposure across the Miami International Autodrome.

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