The Professional Fighters League (PFL) has formed a partnership with gaming platform, Rival, which will launch the sports league’s dedicated gaming community.
The collaboration enables PFL fans to participate in competitions with popular gaming titles, whilst Rival’s enterprise solution provides the ability to host competitive tournaments in their community along with future esports initiatives.
“The PFL is proud to partner with Rival and embrace esports in a specialised gaming community giving MMA fans unprecedented connectivity,” commented PFL CEO, Peter Murray.
“In this first of its kind partnership, the PFL continues to disrupt traditional MMA, embrace technology and give our fans a unique experience.”
The agreement with PFL marks Rival’s first partnership within the combat sports space, and the winner of the first tournament hosted on the firm’s gaming platform will receive a private match hosted by 2021 PFL Light Heavyweight Champion, Antonio Carlos Jr.
“We are thrilled to welcome PFL and their passionate fanbase to the Rival platform,” added Rival CMO Dan Parise.
“With the launch of their new gaming community, PFL continues the trend of creativity and innovation when it comes to engaging fans and creating opportunities for corporate partners.”
In February this year, the league formed a collaboration with Channel 4 which saw the latter become the exclusive broadcaster partner of the competition in the UK and Ireland.
For this year, the platform now shows PFL’s inaugural Challenger Series, along with the 2022 PFL Regular Season, Playoffs, and PFL World Championship.