The Rugby World Cup 2021 has named Chemist Warehouse as an official sponsor of the tournament, now played in 2022.
New Zealand Black Ferns’ Ruahei Demant joined Chemist Warehouse ambassador and two-time Rugby World Cup winner, Dan Carter, for an in-store signing session at the Albany Store last Monday.
In supporting the ‘biggest global event in women’s 15s rugby’, the firm has secured in-store activations, OOH and radio promotion, as well as having a presence in the stadium.
Rugby World Cup 2021 Tournament Director, Michelle Hooper, stated: “Chemist Warehouse is a brand Kiwis have grown to love and one with shared values of affordability and accessibility – two things we are striving to achieve with Rugby World Cup 2021.
“We’re excited to have Chemist Warehouse join us as an official sponsor and look forward to working with them.”
Taking place in Aotearoa, New Zealand from 8 October – 12 November this year, this is the first time the event has been staged in the Southern Hemisphere.
Chemist Warehouse New Zealand CEO, Azman Haroon, expressed excitement for the deal: “Chemist Warehouse is proud to partner with the Rugby World Cup, now playing in 2022. We are delighted to be involved with this world-class event, hosted in our very own backyard.
“Chemist Warehouse is eager to engage with fans and support World Rugby in their pursuit to deliver yet another outstanding and entertaining Rugby World Cup. We are proud supporters of sport, right across Aotearoa, from grassroots to the elite level and are passionate about ensuring the next generation stay active and healthy.
“Furthermore, Chemist Warehouse are committed to expanding our promise of accessible and affordable healthcare into more communities across Aotearoa, so all Kiwis can continue to get well, stay well, and live well.”