Team Vitality has linked with GG.BET as the latter becomes the international betting partner of the CS:GO superteam.
The collaboration looks to create experiences and activations for the community at esports events, produce ‘next-gen content’ as well as strengthen the bond with international Team Vitality fans.
Nicolas Maurer, CEO of Team Vitality, said: “This is our first international partnership with a betting company, and it was incredibly important to us that our partner makes the development of esports its top priority, and understands our community and what they want.
The operator will be championed by the international CS:GOroster of Mathieu “ZywOo” Herbaut, Dan “apEX” Madesclaire, Lotan “Spinx” Giladi, Peter “dupreeh” Rasmussen, Emil “magisk” Reif, and coach Danny “zonic” Sørensen.
Through the Team Vitality partnership, the brand also becomes the first in history to have both Herbaut and Kostyliev under its banner.
“We’re incredibly excited for what this partnership will bring to Team Vitality and our fans,” Maurer continued.
The bookmaker also sponsors the tournament organisers, such as PGL and ESL, and has collaborated with over 100 esports streamers and content creators. Furthermore, GG.BET already has ‘strong roots’ in competitive CS:GO, working with teams such as Na’Vi.
“We are pleased to announce a partnership with Team Vitality, a world-class esports team whose successes we have been following with great interest for a long time,” added Dmitry Voshkarin, CEO of GG.BET.
“For GG.BET, this is a logical stage of our plans to expand into new markets and provide continuous support for esports’ development. We are looking forward to implementing joint projects and will work hard to make GG.BET users and Vitality fans happy.”