UEFA has agreed a deal with CBS Sports for the US media rights for its European club competitions.
The men’s Champions League, Europa League, and Conference League will continue to be broadcast on Paramount for the next six years. The new contract will start in the 2024 season.
“UEFA has been a key driver for Paramount+ since our launch and we are thrilled to extend this successful partnership showcasing even more world-class football through the 2029-30 season, building on the incredible momentum we have created the past two years,” said Sean McManus, CBS Sports Chairman.
“UEFA is a perfect example of our differentiated strategy presenting marquee properties to drive and strengthen both our streaming and traditional linear businesses.
“This multi platform approach allows us to leverage the power of Paramount Global to reach the broadest possible audience and elevate and grow the reach of UEFA in the United States. We look forward to continuing to provide soccer fans CBS Sports’ best-in-class coverage that our viewers expect.”
The collaboration sees CBS Sports as home of the UEFA Champions League finals in the region throughout the 2029-30 season, with games available to stream on Paramount+ and select matches available to broadcast on CBS Sports Network and CBS.
Similarly, the platform in 2021 landed the exclusive US media rights to the Scottish Professional Football League (SPFL) – including the Cinch Premiership and the Cinch Championship – in a deal brokered by Infront.
Further in football, CBS also gained access to Serie A and the Asian Football Confederation (AFC) in the same year.