Seattle Sounders FC has entered into a multi-year pitch naming rights partnership with the Puyallup Tribe of Indians’ Emerald Queen Casino (EQC).
The team will reveal the newly named ‘Emerald Queen Casino Pitch’ at Lumen Field during this Saturday’s match against Austin FC.
The MLS side has asserted that the firm’s branding will be on display in ‘notable ways’ throughout the stadium including the centre circle, player tunnel, upper-level seating, to name a few.
“Sounders FC is honoured to introduce the Emerald Queen Casino Pitch at Lumen Field to our fans and the greater community,” commented Sounders FC President of Business Operations, Peter Tomozawa.
“We’ve enjoyed working alongside the Puyallup Tribe and EQC in an official capacity as our jersey sleeve patch and official replay sponsor since last year, and we couldn’t be more thrilled to grow that relationship even deeper as we move forward together in this new, expanded affiliation.
“As an organisation, Sounders FC holds our home turf in high regard, with our 133-47-44 home record as a special point of distinction.
“Today’s naming rights agreement brings in a partner that complements the pride and success that we want those attending matches at Lumen Field to feel, and we’re happy to continue working with the Puyallup Tribe and EQC as they support soccer in our region.”
Additionally, the deal aims to further support a Sounders FC & Puyallup Tribe of Indians Career Development Program, which is focused on benefiting youth from Chief Leschi Schools.
Tomozawa continued: “Sounders FC, the Puyallup Tribe and EQC all recognize the power that our respective organisations have to empower and provide for our region, and especially youth. We look forward to utilising this partnership to actively better the community together through our co-designed Career Development Program.”