Wolverhampton Wanderers has extended its partnership with Mondelez International – owner of Cadbury – which will continue as the club’s official snacking partner for the 2022/23 season.
The firm has outlined that it will continue to focus on helping the local community and providing opportunities and experiences to ‘fans and neighbours’ of the Premier League club.
Furthermore, as part of Cadbury’s efforts to support the local community, the group has given prizes to the club’s 12 days of Christmas campaign, contributed to the raffle for the Wolves disability team and donated a tour of Molineux to a local school.
Further campaigns have included donating hot chocolate and Dairy Milk bars to the Molineux Sleepout, providing Wolves Elders with a hospitality experience and creating a fan zone activation to benefit local businesses and independent retailers after the pandemic.
The pair have outlined that working with the local community will ‘remain at the centre of the partnership’, as Cadbury looks to its support for the Foundation.
Tom Warren, Senior Manager at Wolves Foundation, said: “The support that Wolves Foundation’s projects received from Cadbury last season was fantastic and well received by all the beneficiaries.
“It is exciting that this partnership will continue to benefit local people and we look forward to continuing to work with Cadbury during the 2022/23 season.”
West-Midlands-based Cadbury first partnered with Wolves during the 2020/21 season, with its main focus being on the Wolves Foundation.
“We are delighted to extend our partnership with our neighbours and look forward to working closely with the club to support its great work in the community – continuing with the donation of our sponsorship assets to the local community initiatives,” added Nick Rogers, Cadbury marketing and sponsorship lead, Northern Europe.
“To date we are so proud of our work with the Wolves Elders, Wolves Foundation and supporting local businesses.”