The Boston Bruins revealed a multi-year partnership with Rapid7 which became the first-ever official jersey patch partner of the NHL team.
Beginning with the 2022-23 season, the software company has also been named as official cybersecurity partner of the and the official cybersecurity partner of TD Garden.
“Our multi-year partnership with Rapid7 is the first of its kind for both our organisation and the National Hockey League,” commented Boston Bruins CEO, Charlie Jacobs.
“With cybersecurity becoming increasingly crucial across all aspects of our business, partnering with Rapid7 is a perfect fit.
“We share the same mission and core values with our commitment to give back to our community and deliver an exceptional product to our customers. We’re excited to work together to make a positive impact on the New England community for many years to come.”
Rapid7 branding will be placed on the right chest of all Bruins kits including home, away and practice sweaters.
The partnership follows the announcement of the NHL’s Jersey Advertising Program, which allows team partners to place a jersey patch on team jerseys beginning with the 2022-23 season.
Rapid7 Chairman and CEO, Corey Thomas, said: “Rapid7’s partnership with the Bruins is rooted in mutual grit, a deep commitment to our communities and a shared passion for overcoming every obstacle to protect what matters.
“Joining the Boston Bruins family as the first-ever jersey patch and official cybersecurity partner is an honour and incredible opportunity for both brands to make a lasting impact for our customers and communities.
“The Rapid7 family looks forward to embarking on this exciting next chapter with such a legendary franchise.”