ATP Media and Buzzer have formed a partnership to distribute short-form live tennis match content.
The mobile platform aims to underscore its commitment to ‘serving varying fan interests, complementing growing sports industry models and driving net new fans and value for partners’.
“This partnership with such an exciting and innovative platform represents another step towards better understanding and serving our fans,” commented Mark Webster, ATP Media CEO.
“Buzzer has a young and engaged user base and we look forward to seeing how Buzzer will continue to grow its unique offerings in the US and beyond.”
ATP Media is the latest partnership for Buzzer following partnerships with NBA League Pass, WNBA League Pass, DAZN and FanDuel.
The company has outlined that additional partnerships will be announced in the coming months as Buzzer continues to build products that ‘deepen the fan experience’ and expand as a multi-sport, aggregated platform.
Andrew Barge, Chief Business Officer of Buzzer, added: “We’re thrilled to bring the ATP to Buzzer during an especially exciting time in the tennis world.
“Our mission – delivering the best live moments in sports to fans, no matter where they are – aligns perfectly with men’s tennis, where tournaments happen all over the world and in different windows throughout the day. We can’t wait to test and learn alongside ATP Media, while delivering revenue and a younger, incremental audience in the process.”