Argentina-based derby, the Gran Premio Nacional, has formed a sponsorship deal with short-form betting content supplier, SIS (Sports Information Services).

Regarded as the oldest and ‘most influential’ annual race in the LatAm country which attracts thousands of spectators, SIS will be seeking to strengthen its presence in the region via the competition and reiterate a commitment to horse racing.

The competition is set to take place at the Hipódromo Argentino de Palermo racetrack in Buenos Aires on 12 November. 

“We’re delighted to have enhanced our partnership with SIS, which has built a solid reputation as a trusted provider of international racing content for many years, to encompass the sponsorship of this prestigious race,” said Hernan Fucile, Director of Simulcasting Operations at Hipódromo Argentino de Palermo.

“The Gran Premio Nacional is sure to entertain and thrill racing enthusiasts both here at the course and those following the action around the globe.”

SIS has already an agreement with the Hipódromo Argentino de Palermo course as its global distributor of pictures and data, while the firm underlined how it looks to ‘nurture the growth of racing in Latin America as a whole’.

As well as this, SIS also works in partnership with several major courses in the region. In total, the group delivers over 27,000 live horse racing events annually, including races from Argentina, Brazil, Chile, Mexico and Uruguay.

Michele Fischer, SIS’ VP of content services, added: “Racing in Latin America has long been of great importance to SIS and we are keen to continue to expand on our existing commitments with our valued partners. We look forward to a highly competitive race which is sure to attract great interest worldwide.”

Hipódromo Argentino de Palermo hosts 69 Group races across the year, including other Group One events such as Gran Premio República, Gran Premio Polla de Potrillos y Potrancas and Gran Premio Selección.

Previous articleBBC and ITV complete shared broadcast deal for next two EUROs
Next articleARC appoints Brendan Parnell to lead Media & International units