The NFL and Genius Sports have created new licensing agreements with three sportsbooks to distribute live video streams of American football matches to fans in Canada.

Bet365, Bet99 and Rivalry have each been granted the rights to provide customers in the country with low latency video streams of all regular and post-season matches via Genius Sports’ fully integrated Watch & Bet solution. 

“We are delighted that the NFL has broadened its partnership with Genius Sports to become the exclusive provider of official data and live streaming content for sportsbooks across Canada,” commented Mark Locke, CEO of Genius Sports. 

“We connect the global sports ecosystem through cutting-edge data technology, and our official solutions will help Bet365, Bet99 and Rivalry to thrive in the newly legalised Canadian market.”

The sports data and technology company has underlined that it will utilise its machine learning and live streaming technologies to power video experiences for bettors in Canada, including new ways to track bets and follow the live action.

In April 2021, Genius was named the exclusive distributor by the NFL of real-time official play-by-play statistics, proprietary Next Gen Stats (NGS) data, as well as its official sports betting data feed to media companies and sportsbooks in regulated international markets.

This deal included the rights for Genius Sports to distribute low latency video feeds to sportsbooks in what it described as key international markets, which now includes Canada.

Earlier this month, Genius Sports reported a maintained momentum on its full-year objectives, exceeding initial revenue and EBITDA predictions of $231m and $12m.

Chipping away at its net losses from 2021, the company detailed in its Q3 interim trading report that year-to-date (YTD) revenue had risen by 32% to $235.7m (2021: $178.7m), with losses reduced by 90% from $539.5m to $53.9m – 2021 results that accounted for the group’s NYSE IPO and subsequent shareholder rewards. 

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