The International Hockey Federation (FIH) has formed a partnership with The JSW Group for the upcoming FIH Odisha Hockey Men’s World Cup 2023 Bhubaneswar-Rourkela.
As the competition gets set to begin on 13 January, the infrastructural group has stated that it is committed to using sport ‘as a means of nation-building’.
FIH CEO, Thierry Weil, said: “We’re thrilled to welcome The JSW Group as global partner for the upcoming FIH Hockey Men’s World Cup, which promises to have a resounding success both in India, a country passionate about the sport, and across the world.
“On behalf of FIH, I’d like to extend our sincerest thanks to JSW. We look forward to a great collaboration.”
Furthermore, the company has stated that it has a long history of supporting and promoting Olympic sport in India, such as hockey.
Parth Jindal, Founder of JSW Sports, added: “It is a matter of immense pride that the Hockey World Cup is being held in India. Hockey is a sport that is in the heart of every Indian and to see it happening in the very state that has revived the game in our country, Odisha, makes it all the more special.
“To have the opportunity to be associated with the Hockey World Cup in India is a matter of great pride for every JSWite. I am certain the tournament will set the benchmark for future Hockey World Cups and will be truly world class.”
Last month, Hockey India secured a deal with Tata Steel, which saw the steelmaking company also become an official partner of the IHF for the Hockey Men’s World Cup.
This will be the 15th championship and India’s fourth time hosting the tournament, with the first taking place in 1982 in Bombay.