Manchester United has announced it will continue its commercial partnership with Mondelēz International subsidiary Cadbury

The partnership began in 2020 as a packaged deal with other Mondelēz International brands such as Oreo, Toblerone, Milka and belVita to deliver what they describe as “generosity-focused” community initiatives.

As both Cadbury and Manchester United continue to be on good terms, fans can expect more charitable initiatives such as the ‘Donate Your Words’ campaign aimed at tackling loneliness and ‘Give A Doubt’ addressing British youth’s self-doubt.

Additionally, for the start of the 2023/24 Premier League season in August, Cadbury is planning its biggest giveaway yet, giving fans the chance to have a crack at winning match tickets and various hospitality experiences and cash prizes.

Victoria Timpson, Manchester United CEO of Alliances and Partnerships, commented: “We are delighted to be extending our relationship with Mondelēz International and the opportunity to build on what we have achieved with our partnership so far.

“Both Cadbury and Manchester United take pride in supporting local communities. Cadbury recognises the ability football has in uniting fans for a common cause and we look forward to once again utilising the partnership to amplify important community campaigns.”

Nick Rogers, Sponsorship Lead, Northern Europe and Mondelēz International, added: “We’re thrilled to extend our partnership with the legendary Manchester United. We’ll bring even more exciting products and experiences to our consumers while continuing to make the game more inclusive for all fans.

“At Cadbury, we’re dedicated to supporting families and fans, and, as we approach our 200th birthday, our shared ‘glass and a half’ ethos with Manchester United has never been more important.

“In the last three years, we’ve supported over 700 businesses and 200,000 fans nationwide, donating millions of pounds worth of sponsorship assets. And we’re only just getting started!”

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