DAZN has entered a two-way streaming rights deal with Sky Deutschland for the broadcast of the latest DP World Tour golf tournament edition.
The competition will take place across the DACH region – Germany, Austria and Switzerland – leading to Sky Deutschland becoming the strategic broadcaster in a deal that the media conglomerate has expanded by granting DAZN some of its exclusivity.
Sky has been a long-running partner of the DP World Tour, signing a renewal contract with the organisation at the end of last year that secured its broadcasting licence for the 2023 and 2024 seasons. In addition to the events in Germany, Austria and Switzerland, the deal also includes streaming rights in Liechtenstein, Luxembourg and South Tyrol.
However, the agreement was valued at less than before due to Sky deciding against becoming the exclusive rights holder this time around, paving the way for DAZN to come looking for a share.
Richard Bunn, who is the Managing Director of DP World Tour’s organiser, European Tour, said: “DAZN are growing their golf coverage – tapping into growing consumer demand as golf’s popularity continues to rise – and we are delighted that they have focused on the DP World Tour for their first venture into men’s professional golf.
“Together we can further bolster the coverage we are offering our fan base across Germany, Austria and Switzerland.”
This is not DAZN’s first venture into golf, with the Shay Segev-led company securing the rights to last year’s LIV Golf, this year’s Ryder Cup, as well as Japan’s JLPGA Tour and the Japanese streaming rights for the US PGA and US Open throughout 2024.