The South American Football Confederation (CONMEBOL) has announced the selection of Sportradar as the successful bidder for exclusive global audio and video (AV) and betting data rights.
The collaboration will seek to enhance the accessibility and engagement of South American football for a broader global audience.
José Astigarraga, CONMEBOL Secretary General, commented on the deal: “We are glad to strengthen the relationship with Sportradar, one of the best companies in terms of technological innovation and transparency in global sports betting. We are sure that the prestigious CONMEBOL club tournaments, with more than 60 years of history, will be a great showcase to be able to get closer to the true fans of South American football.”
As a result of the new agreement, the rights include the major regional club tournaments organised by CONMEBOL, including the prestigious CONMEBOL Libertadores and the CONMEBOL Sudamericana for the next four seasons.
It also marks the first time that domestic AV betting rights for CONMEBOL club competitions are offered in the region.
“We are delighted that Sportradar has been selected as the official partner who can support the most historic club tournaments in South America,” added Carsten Koerl, global CEO, Sportradar. “Sportradar has more than 20 years’ experience building innovative products from data, and as the market leader, we are best positioned with the technological expertise and industry relationships to help CONMEBOL expand its reach. South American football has one of the most passionate fan bases in the world, and we look forward to working closely with the federation to support their engagement.”
The agreement between CONMEBOL and Sportradar commenced with the current season and covers the betting rights for CONMEBOL Libertadores U20, CONMEBOL Libertadores Futsal (Men’s and Women’s), and CONMEBOL Libertadores Beach Soccer.