News that the betting rights of Lega Serie A will be revised should engage the attention of any firm ‘worth their salt’ according to the latest episode of iGamingDaily.
General terms for the Grant of Rights of Serie A have been published by Serie A management, as the Italian football top division invited tenders to service a range of media and data packages for the 2024/25 campaign. The tender includes terms covering the strict fulfilment of data distribution requirements, authorisations and exclusivity of contracts.
Nine packages have been drafted by Serie A to any interested stakeholders, with each package – organised A-F(c) – covering a different aspect of the league’s global or domestic media and betting rights.
The podcast emphasised that the package of most significance for the majority of data suppliers in the multinational betting scene is Package A. It includes audio and visual rights, which could be potentially pivotal in terms of boosting engagement.
Serie A engagement can be a major boost for operators given the narratives in the league with it steeped in heritage and history. Furthermore, guests George Harborne and Joe Streeter praised the competitiveness of the Italian top flight.
Both were also united in underlining the importance of a TV broadcasting numbers on fan engagement – detailing that a key media collaboration can have a significant impact on a widespread level.
Host of the podcast, Ted Orme-Claye, laid out the packages further, revealing that unlike Package A, this domestic round of rights does not include audiovisual rights but does cover match data and coach data for the Italian market.
Packages C-E cover media data, sports betting tracking data and media tracking data, whilst the three F packages are combinations of others. F(a) is a combination of A and B, F(b) consists of A, B and D, and F(c) covers C and E.
General terms specifically outline that data partners must control and monitor ‘rights limitations’ available to sub-licensees with regards to exploiting Serie A’s data tracking, publishing of content, protection of interactive services and reserved rights.
The episode went on to compare the commercial potential of Serie A to its competitor leagues, looking at how the league can still grow amidst a challenging climate. History and prestige of the clubs can lead to it staying levels ahead of competition in terms of engagement, specifically when compared to The Saudi Pro League or the MLS.
