Wolverhampton Wanderers has has agreed a deal with betting operator LeoVegas to become the club’s official training kit partner.
LeoVegas branding will appear on the Premier League side’s first team training kit for the duration of the 2023-24 season, debuting in Wolves’ game against Liverpool at Molineux this weekend.
“We are delighted to announce this record training kit partnership with LeoVegas and welcome them to our family of partners,” said Russell Jones, General Manager for Marketing and Commercial growth.
“As a well-established and trusted brand with a long history of collaborating with sports teams, we are thrilled that LeoVegas have chosen to add Wolves to their portfolio of successful sports partnerships.
“Throughout our discussions we have been thoroughly impressed with LeoVegas’ commitment to responsible gambling and the range of tools they have available to help their customers play safe – something which is of paramount importance to the club.”
LeoVegas underscored that, since the company’s inception in 2012, it has put responsible gaming at the forefront of its culture, with awareness of the promotion of responsible gaming an important factor.
Sam Behar, Director of UK/IRE and Global Sponsorship at LeoVegas Group, added: “LeoVegas are proud to partner with Wolves, one of the most established clubs in the Premier League.
“We look forward to seeing the partnership kick-off with the LeoVegas brand on the front of the training kit as they take on Liverpool at Molineux this weekend.
“We are excited to work closely with the team at Wolves who have demonstrated that they have the drive and ambition to succeed, and we look forward to the coming season.”
Gambling sponsorship in football has become a hot-button issue in the UK over the last several years, with the Premier League set to enforce a ban on betting/gambling front-of-shirt sponsorship by the end of the 2025-26 season.
Despite the front-of-shirt ban, gambling/betting sponsorships are still allowed on first team kit sleeves, training kits and around the LED perimeter of the pitch.
