Liverpool FC’s Trent Alexander-Arnold has inked a multi-year sponsorship deal with adidas worth a reported £26m.
Alexander-Arnold is fresh off scoring a vital equaliser against Manchester City last Saturday (25 November) where he wore a pair of unreleased adidas Predator boots.
The move to adidas spells the end of the Liverpool right back’s long tenured partnership with Under Armour, where he signed his first sponsorship deal when he first broke through the first team as an 18-year-old.
Alexander-Arnold was believed to have been persuaded by the German sport apparel firm due to their commitment of making him one of their flagship football athletes, alongside England teammate Jude Bellingham.
The Liverpool vice-captain also shared his affinity with the adidas brand, in particular the adidas Predator boot line, in which he was inspired to wear as a child coming up playing football as it was the football boot worn by Liverpool legend Steven Gerrard.
This backstory was used in a promotional video announcing Alexander-Arnold as part of the adidas team. Liverpool’s iconic 2005 UEFA Champions League triumph over AC Milan in Istanbul was a key reason as to why the 25-year-old continued to wear adidas boots.
He said: ”Whenever I had the ball at my feet, I made sure I had those boots on. Istanbul was what really inspired me back then. That game, those players, the boots. Those boots never left my bag. I guess I always knew I’d be back someday.”