Newcastle United FC has enhanced a deal with LeoVegas Group to make BetMGM UK the club’s official betting partner.
The agreement ensures BetMGM’s brand will feature on LEDs, big screens and static boards at St James’ Park, Newcastle United’s home stadium. The club has also stated that fans and customers can anticipate engaging in various partnership activities, including exclusive experiences and giveaways.
Peter Silverstone, Chief Commercial Officer at Newcastle United, said: “Newcastle United and BetMGM have had an exceptional first year together. We have helped BetMGM to drive brand awareness and engagement in key markets, supporting its aim to create the world’s greatest igaming experience.
“This new agreement is testament to how effective the club’s profile and support have been to BetMGM, and we are delighted to enhance our support of one another on the next step of our exciting journeys.”
This deal builds on the success of the pair’s initial year in partnership last year, which helped BetMGM build a reputation in the UK and across Europe. The biggest driver of this was Newcastle’s participation in the Champions League – however, the club will not be in the competition this year.
Sam Behar, UK Director of BetMGM, commented: “Our BetMGM partnership with Newcastle United has been a success, and we are delighted to continue building on this fruitful collaboration. The club is incredibly ambitious, and their drive perfectly aligns with our Group’s core values. I can’t wait to get this season started and see Newcastle United continue on their journey.”
Recently, BetMGM became the official European betting partner of fellow Premier League side Wolverhampton Wanderers.
