Allwyn International has announced a multi-year global partnership with Formula 1, marking its largest sponsorship investment to date. The partnership will commence ahead of the FIA F1 World Championship at the Melbourne Grand Prix on 14 March.
This agreement is a strategic move for Allwyn, a leading multinational lottery operator managing the UK National Lottery, Lotto Italia, Austria’s Lotterien, and the SAZKA lottery in the Czech Republic. Through this partnership, Allwyn aims to expand global brand awareness and reinforce its commitment to driving positive social impact.
Formula 1 provides an unparalleled platform, reaching a global audience of 750 million fans and engaging 96 million social media followers across 24 Grands Prix annually. In 2025, Allwyn will leverage the sport’s 75th anniversary to further integrate its brand into the motorsport ecosystem.
“Allwyn is focused on international expansion, and this partnership is a key milestone in our growth strategy,” said Karel Komárek, Chairman and Founder of Allwyn. “This investment positions Allwyn on a global stage, enhancing visibility and showcasing the positive role of lotteries in society.”
As the new F1 season begins, Allwyn will join an elite group of global partners, including DHL, Heineken, Lenovo, Pirelli, Qatar Airways, Salesforce, and Amazon AWS.
F1 President Stefano Domenicali welcomed the collaboration, emphasizing shared values of performance and engagement. “We are pleased to welcome Allwyn as an official partner. This partnership aligns with our commitment to innovation and global community engagement,” said Domenicali.
The partnership will also introduce new initiatives designed to connect with a broader audience. In an upcoming interview with SBC News, Allwyn CEO Robert Chvátal will outline sponsorship strategies aimed at enhancing fan engagement and driving community-focused programs.
“Formula 1 represents excellence, performance, and innovation—principles that align with Allwyn’s core business,” said Chvátal. “We look forward to leveraging this platform to engage F1’s passionate fanbase and reinforce our commitment to positive community impact.”
